A strong argument for applying for the flower is the grewing relevance of Green purchasing in both the public and the private sector:
GPP (Green Public Purchasing): The European Community is intensifying the political pressure towards Green Public Purchasing
Green Retailer Policy: Some retailers start Green Lines and Green listing as an answer to the growing green demand by consumer. Some of them for their Green Lines are listing only Ecolabelled products.
Green Private Purchasing: Also more and more companies with Eco Policy and Eco-management such as EMAS or ISO 14001 prefer products or delivery fulfilling Eco-standards