Promotion events and materials
... were developed during the project for catching the attention of consumers at the P.O.S. (point-of-sales) in shops and markets and of visitors at trade fairs.
Most effective tools we tested in our pilots were:
- Green Card (AT, HU1, CZ, HU) in particular attached to Green apples
- Quiz game (AT, CZ, HU) questions and contests
- P.O.S. lists with addresses of the shops where one can get EU Ecolabel products in a country (AT, HU)
- Danglers (CZ, HU1, HU2, AT)
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