Eco-friendly Products choose the European Ecolabel
Eco-friendly Products choose the European Ecolabel

Promotion events and materials

... were developed during the project for catching the attention of consumers at the P.O.S. (point-of-sales) in shops and markets and of visitors at trade fairs.

Most effective tools we tested in our pilots were:

  • Green Card (AT, HU1, CZ, HU) in particular attached to Green apples
  • Quiz game (AT, CZ, HU) questions and contests
  • P.O.S. lists with addresses of the shops where one can get EU Ecolabel products in a country (AT, HU)
  • Danglers (CZ, HU1, HU2, AT)